Say you’ve found two junior analyst postings worth applying to. One is at a public health charity that wants someone with Excel and survey data experience who can present to nontechnical audiences. The other is at an e-commerce company that wants someone with experience in SQL, dashboards, and A/B tests. Your master CV is finished, so why not send it to both and save time?
Picture the recruiter at each company skimming the top third of your CV. Suppose your master CV leads with a SQL project and also covers years of teaching. The charity’s recruiter sees the SQL project first and has to dig for your presentation experience. The e-commerce recruiter finds the teaching bullets before any dashboard projects. The same CV is a slightly worse fit for both.
Choosing, Not Rewriting
Some people skip tailoring because it sounds like hours of work. Others feel it’s a bit dishonest, like reshaping yourself for every company. Neither has to be the case.
Tailoring means choosing from what you already have, without rewriting or inventing anything. Career services back this up. The National Careers Service’s guide on how to write a CV, for example, recommends tailoring your CV to the job you’re applying for. You keep one master CV with everything relevant, and for each posting, you make a copy that leads with what the employer asks for.
Start by reading the posting carefully. Go through it with three highlighters or three styles of underlining to mark must-haves, nice-to-haves, and boilerplate like “fast-paced environment.”
Then make a fourth pass to find the exact words used for the top must-haves, such as “PostgreSQL” or “stakeholder reporting.” Compare them with your requirements map from Choose a Target and Map Its Requirements. Which rows does this posting emphasize more than usual?
